We get our kicks helping you succeed.

We're inspired by small businesses. We see the hustle, the drive and the honing of your craft. After years working in the corporate/government sector, our Founder and Director Kat Price was looking for something more. Somewhere she could make a real difference and see her work come to life. Enter Upstart Lane.

We’re obsessed with growth and scalability. Our mission is to provide the tools, resources and advice you need to see your business reach its full potential. With a unique blend of technology, marketing and administration expertise, we’ll take your existing business and strategies to the next level. Automating what we can and making the rest easy, so you can get on with what you do best.

We love practicality. We won’t spit marketing jargon at you and expect you to figure it out, we’ll do all the heavy lifting and leave you with the tools and guidance you need to keep up the momentum.

If you’re in Rockhampton, Yeppoon or Emu Park we’d be happy to catch up with you in person, otherwise drop us a line to arrange a virtual catch up.

A bit about Kat

• 15+ years’ experience in marketing, communications and digital experience.

• Undergraduate degree in Journalism & PR, Postgraduate degree in Marketing and Information Technology.

• Dog person, but loves all animals.

• Born and raised in regional Queensland.

• Known as someone who gets shit done.

• Has a potty mouth.